Praebius's University Cable Television Advertising reaches all residence halls, academic buildings, faculty offices, Greek houses, University Sports Arenas and common student areas. With hundreds of television monitors on campus, anyone working, visiting, or living on campus can watch TV and view your advertisement.
University Cable Television Advertising gives advertisers the power to reach the elusive college student. With almost $200 billion in spending power each year, the college market commands attention and offers a unique opportunity for intelligent college marketers: long term Return on Investment (ROI). College students make hundreds of first time, independent buying decisions that will influence their preferences and purchasing habits for years to come. The best way to reach college students is through television. According to Nielson, college students spend over 24 hours a week watching TV. College students also spend over $3 billion on entertainment annually. The average college student spends $13,000 per year, 19% of which is discretionary.
Most of the Universities in the U.S are a closed system which means the local cable systems do not cover the University. Cable advertising on Universities can be seen by tens of thousands of students, and is only available by utilizing the University closed system. In addition to reaching the exact demographic, we have selected the channels college students watch: ESPN, USA, TBS, CNN, ESPN2, Fox News, Comedy Central and TNT. Many of the Universities we service have already benefited from the original eight channel line-up and have requested an additional eight networks.
University Cable is a system which allows advertisers an opportunity to brand individuals within this demographic for life. Individuals within this age group begin to purchase their own insurance, develop credit card preferences, choose a bank and make considerations concerning automobile purchases. In addition to these choices, which cell phone carrier they believe will best fit their needs, what type of clothing, tires, furniture, appliances and food purchases they will acquire for how many years to come.
This is a unique system which has only been made available recently because of our recent technology advancements. The population of viewers does not stay stagnant like other cable systems. It changes with new students, faculty, staff and visitors each and every term. |